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Salesforce Marketing Cloud Account Engagement Specialist Free Dumps Below

1. A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.

If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Day 4

Day 3

Day 0

Day 5

2. What type of Information do rule step types look for in engagement studio programs?

Prospect Interest

Prospect behavior

Prospect activity

Prospect criteria

3. What is the difference between a visitor and a prospect?

A prospect has an identified email address, while a visitor does not have an identified email address.

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.

A prospect has an assigned user, while a visitor does not have an assigned user.

4. Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

Pipeline dashboard

Engagement dashboard

Account-Based Marketing dashboard

Multi-Touch Attribution dashboard

5. Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

The Grade as it includes personal information about the prospect.

The Profile as It reflects LenoxSoft's ideal customer.

The Campaign as it references the prospect's first touch point.

The Score as it shows activities taken by the prospect.

6. A user is experiencing errors when trying to save their email.

What three items should they check for in order to successfully save their email draft? Choose 3 answers

The email contains a text version

The email contains at least one variable tag

The email uses dynamic content

The email designates a general or specific sender

The email contains an unsubscribe link

7. By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

Case records

Opportunity records

Contact records

Lead records

Account records

8. A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement.

Which two assets can they control CSS styling for In Marketing Cloud Account Engagement? Choose 2 answers

Landing pages

Form handlers

Forms

Social posts

9. What is one way a sales rep can convert a visitor to a prospect?

The sales rep gives the visitor a phone call.

The sales rep increases the visitor s score to 100.

The sales rep manually associates the visitor with a prospect.

The sales rep walks the visitor through a demo.

10. LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report.

Based on this link’s format, why wouldn’t it have been re-written for tracking?

The link should start with http or https to be automatically re-written.

The link should contain a wildcard to be automatically re-written.

The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.

The link should be populated with variable tags to be automatically re-written

11. LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.

What three data points can be found in the prospect's Audits tab to help determine what updates were made? Choose 3 answers

The Lifecycle Report filtered by timeframe

The prospect fields that were updated

The amount of time the prospect spent viewing the website

The lists that that prospect was added to or removed from

The data and time when a prospect was assigned

12. A new automation rule is created.

What action is required for prospects to begin matching that automation rule?

Resume the rule after saving

Sava the rule without any additional action

Schedule the rule to run before saving it

Preview the rule before saving it

13. Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Total submissions

Unique submissions

Conversions

unique clicks

14. A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.

What automation tool would effectively achieve this goal?

Use a segmentation rule to add prospects to a list

Use a dynamic list to add prospects to a list

Use a completion action to add prospects to a list

Use an automation rule to add prospects to a list

15. LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.

In which scenario would a prospect be able to receive the emails in the program?

The prospect is marked as optad out.

The prospect is removed from the recipient list

The prospect is removed from the suppression list

The prospect is removed from both the suppression list and the recipient list.

16. LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.

What insight does this report provide the template designer?

Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

High click rates indicates that the email subject line should be the focus of the email content.

Low click rates encourage the user to optimize content or link placement in other email sends.

High open rates indicates that prospects are interacting with the content.

17. Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

Manually editing the Opportunity In Marketing Cloud Account Engagement

Referencing the Opportunity in automation rules

Viewing the Opportunity in Opportunity Reports

Manually deleting the Opportunity in Marketing Cloud Account Engagement

18. An administrator includes a link to a file on a web page that the company does NOT own on the company website.

What is the best way to be able to track the number of visitors who access this file?

Marketing Cloud Account Engagement form

Marketing Cloud Account Engagement tacking code

Page actions

Custom redirects

19. A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

Create an automation rule based on product Name.

Create a completion action based on Product Name.

Create a dynamic list based on Product Name.

Create a segmentation rule based on Product Name.

20. Which list email report metric represents the total number of emails minus hard and soft bounces?

Total Opt Outs

Total Sent

Total Queued

Total Delivered

21. How can a visitor convert to a prospect?

Viewing an embedded form

Visiting a tracked website

Submitting a form on a landing page

Receiving a marketing email

22. What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.

The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.

The wait time is paused and the prospect will immediately process to next step when program resumes.

The wait time continues to process and the prospect will immediately process to next step when program resumes.

23. What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

Rule

Wait

Trigger

Action

24. A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.

How does the marketer satisfy this request?

The marketer archives the prospect, but cannot permanently delete their data.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.

The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

25. What list email or email template report deliverability metric could indicate an unverified sending domain?

Forward count

Hard bounces

Skimmed percentage

Total queued

26. A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.

Which feature should they use?

Progressive Profiling

Always display even if previously completed

reCaptcha

Dependent Fields

27. What is needed for a page action to trigger for a prospect visiting a high value web page?

Create an automation rule based on the specific webpage.

Add a completion action on the landing page.

Adding a page action and Marketing Cloud Account Engagement tracking code on the page.

Adding a page action on the form.

28. What is the expected behavior if an automation rule is NOT set to repeat?

The prospect can match the criteria multiple times and the action runs each time.

The action can only run once per day on the prospect.

The prospect matches the criteria once, but the action runs multiple times.

The prospect matches the criteria once and the action runs once.

29. Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A prospect being converted from a Lead to a Contact

A prospect sending an email to their assigned user

A prospect clicking on a tracked link in an email

A prospect submitting a form on a landing page

30. After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists.

What will happen if the prospect is removed from the suppression list?

The prospect will begin the engagement studio program again on step 1.

The prospect will be also be removed from the recipient list of the program.

The prospect will continue on the engagement studio program onto step 5.

The prospect will continue on the engagement studio program onto step 6.

31. A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.

What happens to the prospect?

An error message is displayed on the form preventing the prospect from submitting

A new prospect is created even though the prospect had previously been permanently deleted.

No new prospect is created because the prospect had previously been permanently deleted.

The submission of the form retrieves and restores the previously deleted prospect information including activities.

32. Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

The Lead and Contact fields must have the same API name.

The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

The Lead and Contact fields must have the same Salesforce field label.

The Marketing Cloud Account Engagement field must be a drop-down field.

33. A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.

What action will occur in Marketing Cloud Account Engagement?

A new visitor record will be created.

A new Account will be created.

No new record will be created.

A new prospect record will be created.

34. A user wants to set up an automated grading model in Marketing Cloud Account Engagement.

Which two components are required to achieve this? Choose 2 answers

Profile

Automation Rule

Marketing Cloud Account Engagement Score

Dynamic List

35. A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads. In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.

How should the Marketing Manager accomplish this?

Select General User for the Sender of the email

Select Assigned User for the Sender of the email

Select Account Owner for the Sender of the email

Select Specified User for the Sender of the email

36. The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of.

Where should the VP of Marketing look to find this information?

Automation settings

Scoring rules

Prospect's Audits tab

Lifecycle report

37. A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Marketing Cloud Account Engagement asset to use?

Marketing Cloud Account Engagement landing page without a form

Marketing Cloud Account Engagement form

Marketing Cloud Account Engagement form handler

Third party form

38. A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.

What automation tool could they use to accomplish this?

A completion action on the form submission

A dynamic list used to send list emails using the email template

An automation rule with a Match All match type

An automation rule with a Match Any match type

39. What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Advanced Dynamic Content

Marketing Cloud Account Engagement Activities Visualforce page

Engagement History

B2B Marketing Analytics

40. A marketing user wants prospects to be added to a list when they click on a link in a list email.

Where would this action be added in order to add the prospect to the specific list?

On the 'Sending' tab of the email template

On the Testing' tab of the email template

On the Testing' tab of the list email

On the 'Sending' tab of the 1st email

41. What do spam complaints refer to in an email report?

The number of prospects who clicked the unsubscribe link

The number of prospects who replied to the email to ask to be removed

The number of prospects who opted out via the email preference center

The number of prospects who marked an email as spam

42. A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.

Which three things will happen to the prospect? (Choose three answers.)

The prospect activities will show that the form was successfully completed.

The prospect will be added to the list.

The prospect activities will show that the custom redirect was clicked.

The prospect will be tagged.

The newly converted prospect will NOT be affected because it was their first submission.

43. A user needs to change which email template is used in a running engagement program.

What is the first step the user must take In order to make this change?

Copy the original Engagement Program

Change the wait time for the template

Delete the old sent email

Pause the Program

44. A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.

Which two Marketing Cloud Account Engagement form actions would accomplish this? Choose 2 answers

Enable HTTPS

Honeypot Technique

Dependent Fields

reCaptcha

45. A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement.

Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

Dynamic content

Custom redirect

Layout template

Stock template

46. In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

What automation tool should be used to solve this need?

Engagement studio

Segmentation rule

Automation rule

Dynamic list

47. What variable tag must be included in an email to allow prospects to manage their email preferences?

%%opt_out%% or %%email_preference_center%%

%%unsubscribe %% or %% email_preference_ center %%

%%opt_out%% report_spam %%

%%unsubscribe % or %% opt_out %%

48. What Information does the tooltip above each step on the engagement studio program report provide?

High-level metrics only for prospects waiting to complete each step

High-level metrics only for prospects who have completed the step

High-level metrics only for prospects who left the program at each step

High-level metrics only for prospects who have skipped each step

49. LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.

Which two form field options should be enabled? Choose 2 answers

Do not prefill

Always display even if previously completed

Maintain the initial value upon subsequent form submissions

Display other fields in this form based on the value of this field

50. Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers

Submitting a form

Opening an email

Clicking a custom redirect

Unsubscribing from email

51. A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.

How could the marketer accomplish this?

Completion Action

Page Action

Automation Rule

Dynamic List

52. A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.

How should the user resolve this Issue?

Edit the list to be available for "Email Sanding"

Edit the email template to make it available for "List Emails"

Edit the list to be available for "Email Templates"

Edit the email template and choose the appropriate list

53. Which two capabilities are true for completion actions? Choose 2 answers

Completion actions are applied retroactively.

Completion actions apply to both visitors and prospects

Completion actions cannot be applied directly on a landing page.

Completion actions do not execute on image file downloads

54. On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead.

What Is the recommended way to change the scheduled sand data for the email.

Edit the scheduled email. select Wednesday for the new data, and save it

Edit the engagement studio program, select Wednesday for the new data, and save

Delete the engagement studio program and create a new program that is scheduled for Wednesday.

Delete the scheduled email and create a new email that is scheduled for Wednesday.

55. Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Autoresponder

Engagement studio program email

Email template

List email

56. What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

Rule

End

Trigger

Action

57. What are two benefits of the engagement studio tasting experience?

Choose 2 answers

Evaluating email template options for the program

Visualizing a prospect's possible paths

Understanding the timeline of the program

Measuring a specific step's performance

58. A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record.

What explanation do you give as to why the actions did not occur?

The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

The client did not un-pause the completion actions.

Kiosk mode was enabled on the form, so completion actions did not run.

59. Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.

What advice do you offer?

Only pass on leads that are very active on your site no matter the company profile.

Implement a blended lead scoring and grading system.

Automatically assign all leads to sales reps in a round-robin system.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

60. How can a prospect's score be changed?

Through automation rules.

Through scoring model changes.

Through completion actions.

All of the above.

61. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over.

How do you address this issue?

Marketing Cloud Account Engagement only shows this information on the lead record.

Once converted, this information shows on the account record and not the contact.

The administrator needs to create lookup fields on the contact to see this from the lead.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

62. Which adheres most closely to email sending best practices?

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

Establish a consistent, predictable cadence for your email communications.

Send plain text only emails in order to increase engagement rates.

Make sure that all emails have a high image-to-text ratio.

63. What information can you access on the Prospect List?

Prospect's Name

Prospect's Email Address

Prospect's Title

Prospect's Company

Prospect's Grade

Prospect's Score

Date of when prospect converted from a visitor

Date of prospect's last activity

64. What does the gear icon on the prospect list allow you to do?

Copy

Assign

Delete

Edit

65. Where on a prospect record would you look to see if a prospect had registered for a webinar?

Contents

Insights

Prospect Activities

Custom Fields

66. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

True

False

67. Arrange the steps to Access a Prospect Record:

A) Select Prospect

B) Mouseover Prospects

C) Click Prospect List

ABC

ACB

BCA

CAB

68. The "related" tab of the prospect record displays prospects that have what in common? Choose one answer

Email Domain

Company

Assigned user

Score

69. Which is NOT a way to assign a custom role to a user?

Edit an existing Default Role, and it will automatically convert to a Custom Role.

Assign new users to a previously created Custom Roles during the import process.

Add a batch of existing users to a Custom Role using table actions

Add a user to a Custom Role directly from their User Record.

70. What editions of Salesforce can sync with Marketing Cloud Account Engagement?

Enterprise Edition and lower

Standard Edition and higher

Professional Edition and higher

71. What type of fields are not supported by the Marketing Cloud Account Engagement sync?

Record Type fields

Formula fields

Number fields

Geolocation fields

Text Area (rich) fields

72. If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?

Lead field

Contact field

73. What information cannot be displayed as a graph (line or bar) on the dashboard?

Prospects Created

Conversions

Opportunities Created

Opportunities Lost

All Prospects

74. Administrators can reset passwords for users

True

False

75. New feature alerts can be found at the top of the dashboard.

True

False

76. There are absolutely no restrictions on how you assign custom users abilities.

True

False

77. False 19.

Which of these are default user roles?

Administrator

Admin Vacation

Marketing

Sales Manager

Sales Manager's Assistant

Sales User

78. Identify the differences between default and custom roles.

Default roles are included with Marketing Cloud Account Engagement

Custom roles can be edited

Default roles can be edited

Default roles can be deleted

Custom Roles can be created from scratch

Custom roles can be created from a default role

Default roles are included with Marketing Cloud Account Engagement

79. Users can be imported into Marketing Cloud Account Engagement

True

False

80. Arrange these events in sequence:

A) The visitor is now a prospect.

B) A visitor submits a conversion form

C) A cookie is applied

D) The prospect's activity history is available to view in Marketing Cloud Account Engagement

E) Visitors access your company website

ECBAD

EBADC

CBADE

ADECB

81. A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

True

False

82. Form or Form Handler? I want to integrate with a third-party system.

Form

Form Handler

83. Form or Form Handler? I need to maintain my current lead flow.

Form

Form Handler

84. Form or Form Handler? I need total control over my form's appearance.

Form

Form Handler

85. Form or Form Handler? I need data de-duplication in the CRM.

Form

Form Handler

86. Form or Form Handler? I want to use progressive profiling to personalize my form.

Form Handler

Form

87. Form or Form Handler? I need to be able to edit and change my form directly.

Form

Form Handler

88. Why is a reCAPTCHA displayed when I did not choose to display it?

At form submission Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCH

At form submission Marketing Cloud Account Engagement pings a database of known prospects and when a match is found automatically displays a reCAPTCH

89. Completion Actions are retroactive.

True

False

90. Form or Form Handler? I want to use progressive profiling to personalize my form.

Form Handler

Form

91. What is the main difference between automation rules and segmentation rules?

Segmentation rules do not run retroactively

Automation rules do run retroactively

Automation rules run continuously; segmentation rules run once.

Neither will "unmatched" prospects

92. Which of the following can "unmatched" prospects?

Automation Rules

Dynamic Lists

Segmentation Rules

93. Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?

Custom Record Type fields

Custom Prospect fields

Custom Account fields

Custom Opportunity fields

94. Identify three webinar connectors for Marketing Cloud Account Engagement

ReadyTalk, GoTo Webinar, WebEx

WebEx, JoinMe, GoTo Webinar

Zoho, WebEx, ReadyTalk

Adobe Connect, Lync, BlueJeans

95. Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native

integration.

Google AdWords

Bing

Yahoo

All of the Above

96. What factors are involved with and determine email deliverability? (Choose 2)

Sender Policy Framework (SPF)

Domain Keys

Sender ID

Whitelist

CAN-SPAM

97. What are the benefits of warming up an IP address?

Increase Deliverability

Avoid IP Blacklisting

IPs don't work well when cold

Build up email reputation

98. What is an ideal Click-Through Rate (CTR)?

1%

more than 5%

more than 2%

less than 1%

99. When is a prospect automatically removed from future email sends?

Soft Bounce

Hard Bounce

Any Bounce

None

After 5 Soft Bounces

100. What is Lead Qualification? (select two)

The process of determining when a prospect is ready for follow up from your sales team.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

The process of determining when a prospect is ready for follow up from your marketing team.

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