Adobe Customer Journey Analytics (CJA) Developer Expert AD0-E604 Exam: Get Reliable Resources to Make Preparations

1. What must be configured first when creating a filter that spans multiple datasets in CJA?

2. Which field must be enabled in a data view to track customer actions across multiple campaigns?

3. An organization has multiple data views catering to reporting in multiple time zones. They want to keep the components in the workspace projects compatible across all data views.

What editable field in the Component Settings must be the same across data views so that all schema fields used in the workspace projects are compatible across all data views?

4. You need to use a visualization to report on all touchpoints leading up to a product trial start event.

Why would you NOT use a calculated metric to do this?

5. Your marketing team reports that the CJA connection you created does not show campaign engagement data for a recent promotion. Upon investigation, you discover that the dataset mapping configuration is incomplete.

What should be your next step?

6. An analyst has built a filter in a data view using a dimension from a profile dataset.

Which must be the same in order to use this filter in a different data view?

7. Which report type helps identify the overlap between different customer segments in Adobe CJA?

8. You are adding a new dataset to an existing CJA connection, and plan to use User ID as the Person ID. While creating a Connection and attempting to configure the dataset, there are no options available from the Person ID dropdown. Checking the preview confirms User ID is included in the dataset.

Why is the User ID not available in the Person ID dropdown?

9. A CJA connection is created successfully with data ingested from an event dataset and a profile dataset. The CJA business user is unable to retrieve any attributes from profile dataset in Workspace. The events from the event dataset are loading fine.

Which among the following is the reason for this issue?

10. In a CJA implementation of an insurance company, customer age is captured in a schema field of data type "Integer".

Which component setting should you use to combine customer age values in age ranges, so that they appear as dimension items in the report?

11. Which data issue might occur if a data view is published with misaligned dataset fields?

12. An analyst has created an ad hoc Filter for Sessions where an Order exists and Campaign equals Winter-Sale. When they try to use the filter in a new Project, they are unable to find it. This analyst does not have Admin privileges.

Why is the analyst is unable to find the filter?

13. What should you do to identify your current CJA usage levels from within the Connections tab?

14. Which actions should be performed when datasets are not appearing in reports? (Select two.)

15. You are configuring the Components for a Data View, and want to ensure that you have included all Date-time fields from your Event datasets.

How would you do this?

16. Which conditions must be met for CJA connection success? (Select two.)

17. 1.Which filters can be applied within data views to refine reports? (Select two.)

18. A business analyst has requested that all Events should be referred to as Page Views in a web-only Data View to avoid confusion while creating filters.

How can you make this change across the entire Data View?

19. Your organization tracks website and mobile app interactions using Adobe CJA. After a recent dataset update, reports show a sudden drop in mobile app engagement. Upon reviewing the dataset configuration, you realize that the mobile app dataset was accidentally deactivated.

What should you do next?

20. What should be reviewed when troubleshooting a failed CJA connection? (Select two.)

21. An organization is in the process of cleaning up datasets in AEP. During analysis of the downstream impact, it is found that some of the datasets are used in the CJA Connection.

What will happen if these datasets are deleted from Adobe Experience Platform?

22. Your organization uses Adobe CJA to track customer interactions across web and mobile platforms. After reviewing reports, your team finds that web interaction data is missing. You discover that the web interaction dataset was not included in the data view.

What should you do?

23. Which metrics are essential when creating time-series visualizations in Adobe CJA? (Select two.)

24. Which action must be performed first when creating a data view in Adobe CJA?

25. Which actions ensure that new datasets are correctly integrated into existing CJA reports? (Select two.)

26. Which identity namespace should be used in Adobe CJA to enable cross-device identity resolution?

27. Which tool in Adobe CJA helps validate if data is correctly populating from connected datasets?

28. When building a clients monthly performance report, you have been asked to show the weekly trends of web traffic, email traffic, and in-store visitors.

What would be the best visualization to use to show the trends of the these metrics over time?

29. An analyst is trying to understand which internal search terms are generating the most revenue. They see that the search term “Hats” has driven $10,000 in revenue. However, when breaking Revenue down by Product Category, they observe only $5,000 in hats were sold. In performing a round of QA, they confirmed Product Category is reflected in CJA as intended. In reviewing the configuration for the Search Term dimension, they observed Allocation is set to Most recent, and Behavior to Lower case. Finally, they have noticed that many orders with a hat contain additional items.

Which update could address the reporting discrepancy observed by the analyst?

30. The business team of an insurance organization wants to see the total number of issues reported to customer service, with the help of a CJA report. Currently, a dataset with customer complaints data from their CRM system is used in an existing CJA connection. This dataset does not have any field that captures the total number of issues, but has a string field named ‘Issue type’ that captures the type of issue reported. During the creation of a data view for reporting in CJA, ‘Issue Type’ is present as a dimension.

What is recommended change required while creating data view to determine the total count of issues using ‘Issue Type’ dimension?

31. Which elements in CJA should be customized for generating customer journey visualizations? (Select two.)

32. Your Data view has a dimension called campaign Channel, as shown. The business analysts would prefer to have the ‘No value’ show as ‘Direct Traffic’ in reporting and treat it as a legitimate string value.

What dimension setting would you change to achieve the desired result?

33. Which configurations are required to set up a CJA connection? (Select two.)

34. Which visualization in Adobe Analysis Workspace shows how customers move across different marketing channels?

35. An analyst has aggregated registration and attendance data from different webinar platforms by using the same schema for all the sources. Webinar name and ID are populated for each event from every source. The analyst now needs to create a metric to count the number of attendees at each webinar.

In their data view, they use the default Event Type dimension to capture and aggregate values around webinar attendance from the different platforms, for example Event Type = “attended” or “viewed webinar,” and each person is recorded as attending a webinar only once. All values are converted to lower case on ingestion.

The analyst uses the Event Type dimension to create a metric and uses Include Exclude Values to account for all the different attendance values, but leaves persistence and allocation unset. When they use it in a report, all they get are zeros, even though they know there is data within the date range.

Why is this happening?

36. Your team reports that customer engagement reports show incomplete date-based metrics. Upon reviewing the data view configuration, you find that the "Event Date" field is not set as the primary date field.

What should be your next action?

37. As a CJA Technical Practitioner, you need to create a connection by choosing 2 datasets from the following 4 dataset options:

a) Dataset A is a profile dataset containing known user details from a database.

b) Dataset B is a profile dataset containing user contact details uploaded offline.

c) Dataset C is a profile dataset containing user loyalty data from CRM.

d) Dataset D is an event dataset containing user behavioral data from a website.

Which combination of datasets will you use to create a connection in this scenario?

38. A CJA Connection with one event dataset and one record lookup dataset is fully backfilled. In Workspace, all components of the lookup dataset report No Value.

Which two answers explain this? (Choose two.)

39. You are working with a connection and data view that contains multiple event datasets joined by a common person ID. Wanting to see all the events for one specific event dataset, you apply a filter to an Analysis Workspace project; however, the report returns events from multiple datasets.

What is the reason for this result?

40. A CJA report has a freeform table with two metric columns: Sessions and People. The Sessions column has a date range set to the “Last 7 days”. Panel calendar is set as “Last 30 days”.

How are the date ranges reflected in the report?

41. How will changing the operator from “Or” to “And” affect the People count in the example below?

42. Which tasks should be completed before exporting CJA segments to Adobe RTCDP? (Select two.)

43. You created a segment in Adobe CJA using filters for high-value customers, but the marketing team reports that no customers were included after the segment export to RTCDP. After troubleshooting, you discover that the filter criteria were set too restrictively.

What should be your next step?

44. You are setting up a Customer Journey Analytics Connection. One of the data sets you want to bring into CJA is missing a person ID for you to select from.

Where do you modify the underlying schema for this data set?

45. Which component in a data view ensures that customer purchase history is linked across multiple datasets?

46. What causes duplicate records in CJA reports?

47. In CJA, you can leverage three types of datasets.

What type of dataset contains timestamps?

48. While setting up a CJA connection, you notice a dataset is marked as “Inactive.” Upon further review, you see that its data ingestion schedule is disabled.

What should you do to ensure data starts flowing again?

49. You want to study customer activity specific to one dataset. You apply a panel filter with one condition:

Platform Dataset ID (a standard component available to all Data views) matches the <dataset ID of interest>

However, the results show data from your desired dataset as well as from other datasets.

Where do you begin troubleshooting?

50. Which tasks must be performed to ensure successful cross-channel reporting in Adobe CJA? (Select two.)