Test AD0-E608 Free Dumps Online – Practice Adobe Customer Journey Analytics Professional Exam Questions

1. You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.

To do so, you enable the persistence of the education level Dimension with a “Most Recent” Allocation Model and “Person Reporting Window” Expiration.

Why would setting persistence be helpful?

2. Your manager wants to review a report on website traffic and purchase conversion rates. After creating the report, you realize the purchase conversion metric is not visible. Upon investigation, you find that the metric was not included in the data view configuration.

What should you do next?

3. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.

As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?

4. Which actions should be performed before generating a trend analysis report in Adobe CJA? (Select two.)

5. Which visualization do you choose to visualize and analyze exact customer paths?

6. What is the ideal column-setting element to use when creating a report broken out by day with a future end date?

7. Which steps should be taken to optimize recurring report scheduling in Adobe CJA? (Select two.)

8. What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?

9. Which visualization best represents how visitors leave or continue through a predefined sequence of touchpoints?

10. Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly.

What should you do to fix the issue?

11. Which setting should be configured first when creating a custom report in Adobe CJA?

12. A marketer for a retail company sets the attribution model for a dimension to “First Touch."

Why would a “First Touch” attribution model be used?

13. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.

Which action would help answer that question?

14. Which report type is best suited for evaluating customer activity trends over time?

15. Which actions are necessary when configuring a data view in Adobe CJA? (Select two.)

16. Which segment configurations should be enabled to track returning customers in Adobe CJA? (Select two.)

17. Which filters help refine data analysis in Adobe CJA? (Select two.)

18. What is the primary benefit of organizing projects in logical folders in Adobe CJA?

19. A project is shared with a colleague who has "Can edit" access as an individual and “Can view” access as a group.

What access will your colleague experience?

20. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?

21. What should be configured to ensure that only relevant data fields are visible in a shared report?

22. Which actions are necessary when interpreting campaign performance in Adobe CJA? (Select two.)

23. As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.

However, it currently reflects decimal values with percent.

What could be the probable reason for having decimal values?

24. Which visualization do you use to analyze progression against user-defined goal ranges?

25. Which settings should be enabled when analyzing data for customer segmentation? (Select two.)

26. Which visualization do you choose for retention or churn analysis?

27. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?

28. An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA.

How will deletion of audience in CJA affect audience in AEP Real-time CDP?

29. Which filter type should be used to extract only high-value transactions from a dataset in Adobe CJA?

30. Which component should be used to show customer engagement across different marketing channels?

31. An analyst creates a filter for people that have engaged with a product.

How can the analyst share this subset of people with AEP for customer targeting and personalization?

32. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped.

What should you do next?

33. You have been asked to build a project showing website KPIs for your client, a large retail pet supply company.

Which metrics should be included as Key Performance Indicators for online retailers?

34. Which steps should be taken when creating reports for external business partners? (Select two.)

35. An analyst needs to show a trended view of the registered visitors to their website broken down by new registrations versus existing users. The website requires authentication and records an event when a user signs in. It also records an event when a new account is created.

How can the analyst create the desired visualization?

36. A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.

Which component could be used to support differentiating first time users from return users within a given reporting window?

37. Which Adobe CJA features support in-depth data analysis? (Select two.)

38. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set.

What should you do next?

39. Which elements must be configured when building a report for sales performance across regions? (Select two.)

40. What is the primary role of a data view in Adobe CJA reports?

41. What is the first step when analyzing campaign performance data in Adobe CJA?

42. Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?

43. Which filters ensure that only relevant customer actions are included in a report? (Select two.)

44. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.

However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.

Which of dimension would be used in the lookback window of an attribution model to answer this question?

45. Which Adobe CJA feature allows tracking customer interactions across multiple channels?

46. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.

As a CJA business practitioner, what visualization would you recommend to be used in Workspace?

47. Which features support real-time data analysis in Adobe CJA? (Select two.)

48. A retail company wants to analyze their customers journey across their website, mobile app, in-store, and customer contact center.

Which filter container level is recommended to support cross channel analysis across multiple sessions in this scenario in CJA?

49. An organization considers any interaction from website, mobile app or call center as ‘an engagement event’ and web, mobile, and phone call as its channels.

As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?

50. Which Adobe CJA features enable automated report generation? (Select two.)