Download AD0-E607 Dumps (2026) to Learn the Latest Adobe Journey Optimizer Certification Questions to Make Preparations

1. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.

After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?

2. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.

What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?

3. A digital marketing manager is designing a promotional email that needs to dynamically display different content based on the user's loyalty tier (`loyaltyTier`) and city (`city`).

Which of the following are direct data sources that can be used for personalizing the email content? (Choose 2.)

4. A bank's marketing team wants to orchestrate a customer onboarding process that involves multiple steps and systems. When a new account is opened, they want a journey to trigger. This single "Account Opened" signal, however, is a combination of two separate system events: "Application Approved" from the loan system and "Account Funded" from the core banking system.

Which Journey Optimizer event type should be designed to listen for this combined signal as a single journey trigger?

5. An e-commerce manager is setting up the company's first real-time "abandoned cart" journey. The audience for this journey must qualify members the instant they add a product to their cart but do not complete the purchase within 15 minutes.

Which audience evaluation method is required for this time-sensitive use case?

6. A content author is building an email in the Email Designer and needs to insert a personalized offer.

What is the essential prerequisite for an offer from the Offer Library to be available for selection within the email content?

7. A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.

Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

8. A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.

What should the content experiment configuration look like?

9. What is the primary purpose of using Adobe Experience Manager Assets Essentials with Adobe Journey Optimizer?

10. A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.

Where should this "non-customer only" rule be configured?

11. A business practitioner is creating an email template that will be used by multiple teams. They want to define specific areas of the email (like the main hero image and the body text) that can be edited by users of the template, while locking down other areas (like the header and footer) to maintain brand consistency.

How can this be achieved when creating the content template?

12. A business practitioner needs to create an audience of users who have performed a specific sequence of actions: 1) Viewed a "Product Page", then 2) "Added to Cart", and finally 3) "Started Checkout".

What type of audience logic or evaluation method should be used to build this segment?

13. A newly hired marketer is tasked with creating an email for the upcoming "Back to School" campaign. To ensure all communications adhere to the company's brand guidelines, a content administrator has already created a "Back to School Template" that includes the standard header, footer, and brand colors.

What is the best starting point for the new marketer to create this email and ensure brand consistency?

14. A data analyst is validating a "High-Value Customers" segment. The segment rule is `totalSpend > 500`, and the `totalSpend` attribute is updated by a batch file that runs every 24 hours. The analyst confirms that a new batch file has been successfully ingested, which should add many new customers to the segment.

However, the segment's total count has not yet increased.

Why is there a delay?

15. A quality assurance (QA) tester is responsible for validating that the offer decisioning logic works correctly before a campaign launch. They need to use the simulator to test how offers are selected for a specific customer profile.

What information must the QA tester provide to the simulator to run a valid test? (Choose 2.)

16. A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.

What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?

17. A marketing specialist is configuring a welcome email and wants to display a personalized hero banner. They want to test three different banner images (A, B, and C) to determine which one drives the highest click-through rate, while also reserving 10% of the audience as a control group that will not receive any of the new images.

In the Campaign's content configuration, how should they set this up?

18. An email marketing specialist is personalizing a welcome email and wants to ensure a graceful fallback for profiles that are missing a first name. Instead of "Hello ,", it should say "Hello Valued Customer,". The profile attribute is `person.name.firstName`.

How can this be achieved concisely in the Expression Editor?

19. An e-commerce manager for an airline is designing the post-booking communication journey. The journey is triggered by a "FlightBooked" business event. The manager needs to send a confirmation email immediately, and then a "Prepare for your trip" email exactly 72 hours before the flight's departure time, which is included in the "FlightBooked" event payload.

Which combination of activities should be used after the initial event trigger?

20. A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.

The report shows:

- Treatment A: 22% Open Rate, 95% Confidence

- Treatment B: 25% Open Rate, 98% Confidence

- Holdout: 15% Open Rate

How should the business practitioner interpret these results?