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Salesforce Certified Marketing Cloud Administrator Credential

The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud. Candidates should be able to maintain the Marketing Cloud platform, respond to common business requirements, and perform administrative functions within Marketing Cloud. Additionally, candidates should have three to six months experience administering a Marketing Cloud instance and prior experience with digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the following areas: 
Knowledge of governance and compliance with reference to digital marketing
Identify security best practices for data management, users, and permissions
Implementation of account configuration including business unit structure, permissions, and security
Management of subscriber data
Evaluate data quality 
Configure Marketing Cloud products (builders, studios)
Troubleshoot account configuration and user request
Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)

A candidate for this exam is not expected to know programmatic languages or SQL/Developer tasks. 

Exam Information and Topics You Should Know About Marketing Cloud Administrator Certification Exam   

Before you taking Salesforce Certified Marketing Cloud Administrator exam, you should know the exam information and topics to help you evaluate if you are ready to successfully complete the Salesforce Marketing Cloud Administrator exam.You can check the following Marketing Cloud Administrator exam information and topics for your best preparation.

This exam covers these key topics, each making up a certain percentage of the exam.
   

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